Feature Impact Report Card: Automated Portfolio Rebalancing

What’s It All About? As a product manager at an early-stage fintech startup, I’ve learned that having a structured approach to evaluating feature launches is key to making data-informed decisions…

User Persona Research Project: Core Personas for E-commerce Decision Engine App

Imagine you’re running an 8-figure Amazon business. You’ve got a lot on your plate: managing inventory, analyzing market trends, and trying to outsmart your competition. Sounds familiar? Or maybe you’re…

Go-to-Market Strategy: Beyond the Launch Checklist for BNPL Success

As a fintech product manager, you know that launching a Buy Now, Pay Later (BNPL) solution is more than just flipping a switch. It’s a complex dance of customer acquisition,…

Maximizing User Experience

Applying the HEART Metrics Framework to the Grocery Delivery App Business HEART is a user-focused metrics framework that can help businesses measure and improve the user experience of their products.…

Persona Development of Grocery Delivery App

Assume I am a Product Manager for an ethnic grocery delivery mobile app. It will be serving the Toronto GTA region only. I want to conduct some consumer research to…

“What we do now echoes in eternity”- reading Meditations this week.

I wanted to connect this piece of stoic philosophy to a different domain. From a mathematical perspective, the idea that “what we do now echoes in eternity” can be related…

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