Feature Impact Report Card: Automated Portfolio Rebalancing

What’s It All About? As a product manager at an early-stage fintech startup, I’ve learned that having a structured approach to evaluating feature launches is key to making data-informed decisions…

User Persona Research Project: Core Personas for E-commerce Decision Engine App

Imagine you’re running an 8-figure Amazon business. You’ve got a lot on your plate: managing inventory, analyzing market trends, and trying to outsmart your competition. Sounds familiar? Or maybe you’re…

Go-to-Market Strategy: Beyond the Launch Checklist for BNPL Success

As a fintech product manager, you know that launching a Buy Now, Pay Later (BNPL) solution is more than just flipping a switch. It’s a complex dance of customer acquisition,…